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CHANGE
JK Tyre has always been committed to take steps in protecting the environment. With several water conservation initiatives, wasteland development and plantation projects, we are constantly engaged in taking responsibility for the environment and working towards a greener future.
Water conservation is essential for sustaining life on our planet. To address water scarcity and ensure a reliable water supply for agriculture and domestic use, we have renovated & developed water tanks, check dams, and farm ponds. These infrastructure projects play a vital role in capturing and storing rainwater, preventing soil erosion, and recharging groundwater levels. These practical and sustainable solutions greatly benefit rural communities. • No of Water Tanks desilted: 45 • No of check dams constructed: 15 • No of Farm ponds developed: 40 • No of rural people benefited: 200000+
There was a time when rural women of 13 project villages of Kankroli (Rajasthan) would need to walk hours each day to fetch water resulting in absence from home, family neglect and reduced spare time. The result is that life of these women was reduced to drudgery. Especially for the thousands of women in villages located far from the main village and not covered under the village water supply scheme. JK Tyre collaborated with the NGO Seva Mandir to devise an innovative solution. Community water tanks (13) were built of 4,000- 10,000 liters capacity. Perennial wells and borewells (13) were created or renovated. Gram Vikas committees were formed to address operations and maintenance of drinking water supply infrastructure. A water user fee was imposed to ensure ownership and sustenance of the project. The tank filling responsibility was delegated to a local youth by committee. Defunct hand pumps were also repaired. The results have proved transformative: more than 3000 people were provided a sustainable drinking water solution; health expenditure declined. Freed from the drudgery of fetching drinking water every single day, women are now paying a greater attention to their children’s health, education – and their own leisure.
At JK Tyre, we understand the significance of environmental stewardship and have taken proactive steps to integrate plantation efforts into our sustainability initiatives. Over the past several years, we have planted more than a million trees as part of our commitment to environmental conservation. We have collaborated with local communities to rehabilitate two waste lands, transforming them into thriving ecosystems. One of our noteworthy endeavours includes the development of a Miyawaki forest—a dense, native species forest designed to maximise biodiversity and ecological benefits. This Miyawaki forest serves as a testament to our commitment to environmental conservation and sustainability and biodiversity enhancement. • Number of Trees planted: 12 lakhs+ • Number of pasturelands developed: 2 • Number of Miyawaki forests developed: 1
