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CHANGE
Water is critical to our business and a priority at JK Tyre and therefore, we work closely with community and other stakeholders for water resource management. JK Tyre has achieved the distinction of being one of the lowest water consuming company and established newer benchmarks for water consumption in tyre industry globally. Taking a few steps ahead, the company initiated various water conservation initiatives in villages nearby it’s manufacturing locations to enable local communities in becoming water sufficient and directly impacted more than a lakh people.
Partnering with ‘Mukhyamantri Jal Swavlamban Abhiyan’ of Government of Rajasthan and NABARD, GoI for implementation of water conservation initiatives. Total 28 community water tanks, 10 check dams and 38 farm ponds have been developed till date to harvest large amount of water for irrigating agriculture fields, ground water recharge, drinking water for animals, etc. Other water conservation activities like farm bunding, borewell recharge, soak pits, etc have also been implemented to conserve water and benefit more than a lakh local people.
There was a time when rural women of 13 project villages of Kankroli (Rajasthan) would need to walk hours each day to fetch water resulting in absence from home, family neglect and reduced spare time. The result is that life of these women was reduced to drudgery. Especially for the thousands of women in villages located far from the main village and not covered under the village water supply scheme. JK Tyre collaborated with the NGO Seva Mandir to devise an innovative solution. Community water tanks (13) were built of 4,000- 10,000 liters capacity. Perennial wells and borewells (13) were created or renovated. Gram Vikas committees were formed to address operations and maintenance of drinking water supply infrastructure. A water user fee was imposed to ensure ownership and sustenance of the project. The tank filling responsibility was delegated to a local youth by committee. Defunct hand pumps were also repaired. The results have proved transformative: more than 3000 people were provided a sustainable drinking water solution; health expenditure declined. Freed from the drudgery of fetching drinking water every single day, women are now paying a greater attention to their children’s health, education – and their own leisure.
We have planted more than a million trees at different locations to enrich greenery and ameliorate environment. Green patches are also maintained for general public at parks, gardens, traffic circles, road sides, shamshanghat etc.
